BrandKit v1
Marks08
FormatsSVG · PNG

Brand kit.

The Role Key mark, colors and type. Every logo comes as SVG and PNG, in original, white and orange, with and without the name.

Download allZIP · 1.5 MB
01

Primary mark

The outline RK. White strokes, one orange edge on the K. Use it for the nav, favicon and anywhere the brand appears alone.

Role Key primary mark on graphite
On graphiteRK V2-06
Role Key primary mark in white on orange
White on signal
Role Key primary mark in orange on light
Orange on light
Role Key lockup, white
LockupInter SemiBold, outlined
Small sizesHeavier strokes below 32 px
02

Color

Graphite does the work, orange signals. Click a swatch to copy its hex.

03

Type

Three families, each with one job.

HeadlinesFunnel Display 600

Holder roles, keyed.

UI and bodyInter 400–600

Members verify with a self-send. No wallet connect, no signatures.

LabelsJetBrains Mono 500

ROLE · @HOLDER · 0.004213 ETH

04

All marks

Eight RK marks, drawn as clean vectors. Toggle a card to preview each version.

01

Outline

RK V2-06Primary
Role Key Outline mark, original
05

Usage

A few rules keep the mark sharp.

Clear space

Keep empty space of at least a quarter of the icon height on every side. For lockups, measure from the icon, not the type.

Minimum size

Icon 20 px tall, lockup 96 px wide. Below 32 px, use the small version of the primary mark.

Don’t

  1. aStretch, skew, rotate or redraw the mark.
  2. bAdd glows, shadows, gradients or extra outlines.
  3. cRecolor outside graphite, white and #FF5B1F.
  4. dPut the white mark on light backgrounds.
  5. eLock the name to the icon in a new layout. Use the supplied lockups.